There’s so much data flowing through organizations, sales and support recordings, CRM systems, emails, you name it. Historically, this data has been mined for customer service outcomes, commonly known as speech analytics and quality management.
Over the last 10 years, another business function has begun leveraging data in the same way that customer service has been doing since the 1970s. Sales teams now generate insights, track trends, and identify winning behaviors, much like quality management teams have been doing for decades, but applied to their own craft.
What about product management? I’m curious—where do you think the biggest opportunities are hiding in all this data? What do you think the impact could be if we uncovered insights that aren’t immediately visible and applied them to product strategy? What type of information is important to you?
I’d love to hear how you’re thinking about this in your work and where you see untapped potential.
